In June 2009, Brian submitted a panel of wedding images to the Society of Wedding and Portrait Photographers (SWPP) as part of their "Big 'L'" Challenge. The panel was judged on the day to meet the standard required for a Licentiate Photographer, so Brian can now use the letters LSWPP after his name.
LSWPP is the first of a series of quality stages that gives the customer a level of expectation from the photographers experience. The next stage is "Associate" and there are others all the way up to "Grand Master"! In essence, the higher the achievement, the more experience the photographer has and therefore there is a greater likelihood of a high quality outcome from the shoot.
However, someone without any measure of experience may still be a capable photographer. Many Pros today don't have the time nor inclination for these credentials - they're too busy working - so it doesn't always follow that more letters after your name = better photographer.
LSWPP is the most common accreditation, followed by ASWPP for photographers in the wedding industry. This will be the typical experience level of working, wedding photographers today.
Finally, a word of caution. Letters and implied experience aren't everything. By all means check out your intended photographer's work, check references and read reviews, but most of all... can you work with him or her? Is he/she on your wavelength?
If so, then the letters "xSWPP" will give you confidence. If not, then you're taking a risk engaging a photographer just because he/she has more accreditations, or the accreditations imply greater experience.
LSWPP is the first of a series of quality stages that gives the customer a level of expectation from the photographers experience. The next stage is "Associate" and there are others all the way up to "Grand Master"! In essence, the higher the achievement, the more experience the photographer has and therefore there is a greater likelihood of a high quality outcome from the shoot.
However, someone without any measure of experience may still be a capable photographer. Many Pros today don't have the time nor inclination for these credentials - they're too busy working - so it doesn't always follow that more letters after your name = better photographer.
LSWPP is the most common accreditation, followed by ASWPP for photographers in the wedding industry. This will be the typical experience level of working, wedding photographers today.
Finally, a word of caution. Letters and implied experience aren't everything. By all means check out your intended photographer's work, check references and read reviews, but most of all... can you work with him or her? Is he/she on your wavelength?
If so, then the letters "xSWPP" will give you confidence. If not, then you're taking a risk engaging a photographer just because he/she has more accreditations, or the accreditations imply greater experience.
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